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| The logo, or brand is not just a graphic but it is the embodiment of an organization - of its area of work, its ethos, its core values and so on. Designing a logo is commonly believed to be one of the most important areas in graphic design and thus taken as the most difficult area to perfect. |
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| A good logo is unique, and not subject to confusion with other logos among customers, is functional and can be used in many different contexts while retaining its integrity. A good logo should remain effective reproduced small or large, can work in "full-color", but also in two color presentation (black and white), spot color or halftone. |
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 Logo Speaks........ Volume of Your Business |
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 Logo creates strong brand recognition and familiarity for a business. It
makes people think of your service or product as soon as they sight it. |
Logos are meant to represent companies and foster recognition by
consumers |
| It conveys professionalism. It helps build trust. |
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